Digital Marketing Checklist 48 Things You Should
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- May 8, 2019
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Should you be offering a discount on Black Friday, as a consumer-oriented business? Absolutely. This type of product can often be an impulse purchase, so a discount increases traffic to your site and ultimately conversions.
We’re of the opinion is that gifting isn’t suited to consumer software. What works well in the game industry doesn’t translate into software products.
In terms of buying behavior, people just aren’t wired to purchase intangible gifts on Black Friday.
Cindori is definitely a company with a strong Black Friday strategy especially in the concise way they market their sales through their newsletter, which is simplified by all apps being discounted the same way. This level of discount is heavily enticing to their audience, especially those to whom price is a factor.
In terms of buying behavior, people just aren’t wired to purchase intangible gifts on Black Friday. If you’re still interested in gifting or believe it will have value for your product, check out the implementation guide we released last year on the subject.
But from our experience, we’d say to save yourself the engineering effort and utilize other methods like discounts and product bundling. One statistic that reaffirms the effectiveness of Black Friday discounts is how Sparkle tripled their revenue on Black Friday, a launch which we’ve previously covered.